Broadcasters provide news and entertainment to their viewers and listeners using television, radio and other media to connect. The right broadcasting signage, customized to your unique specifications, can help your station function better and strengthen your position as a local media leader.
The Benefits of Broadcasting Signage
Signage for broadcasting stations indicates you hold the stature and recognition you need in your market. Broadcasters must uphold the image of sophistication and technical knowledge they build through their shows and reporting. When people see a customized sign with your call letters on them, they feel like they can trust you. That effect is a valuable brand-building effort that pays dividends in your ratings and advertising.
Professional signage inside the station also benefits you. Adding a bright “on-air” sign alerts everyone to the broadcast, while signage to direct guests around the station ensures each visitor finds the right place for an interview or sales meeting.
Types of Broadcasting Signage
Broadcasters employ all types of signage for the interior and exterior of their buildings. A few of the most popular options include:
- Digital printing: Display pictures of your anchor team or the station’s timeline on your wall using digital printing.
- Architectural signs: Create an eye-catching and positive first impression that reflects broadcasting’s creativity with architectural signs.
- Vinyl graphics and lettering: Label studio doors with vinyl graphics and lettering so that employees and guests know where they need to go.
Examples of Broadcasting Signs
You can add signs throughout your station’s interior and exterior to help people navigate the space and improve your station’s appearance. A few examples of effective broadcasting signs include:
- Digital signage featuring a rundown of your story list.
- Wall signs displaying your station’s name and call letters in the lobby.
- LED lights forming your station’s logo on the building’s exterior.
- Graphics listing your social media channels on your exterior windows.
- Maps and directional signs pointing visitors in the right direction.
- Accessible signage to remain in compliance with state and federal guidelines.
Broadcasting Signage Best Practices
When you create signage for your broadcast station, you want to maintain your branding regardless of what your signs say. Using the same colors and fonts you have in your other marketing materials and your logo will create that consistency, making it easy for people to recognize your building. We recommend choosing easy-to-read fonts and making sure your lettering is big enough for people to see it from far away.
Be concise with the information you communicate on your signs. Using fewer words on each piece is always better.
It’s essential to use the right type of sign for your needs. Digital signage can also be a big draw for your station if you keep a running ticker of the stories you’re following or upcoming program times.
Contact Us for Static and Digital Signage for Broadcasting
Your broadcast station should have signs that demonstrate your industry leadership and your future aspirations. Using professional signage from Integrated Sign Associates makes your station look polished and professional. Contact us today to learn more about our signs.