High-quality signage is essential for attracting potential customers to your business. Window graphics create attractive visuals so your business can meet its advertising goals while displaying your brand.
At Integrated Signs, we work closely with you to create custom window graphics that meet your business needs. We use the latest technology to design and fabricate graphics according to your logo, company theme and building design. Learn more about the types of window graphics available and how Integrated Signs can make your dream a reality.
What Are Window Graphics?
Companies can use window graphics on glass walls, windows or as front door signage. Manufacturers typically make window graphics out of vinyl or another thin film that easily adheres to the surface without causing damage. These signs are completely customizable to each business’ needs for advertising, wayfinding and more.
Depending on their construction, window graphics can work well in a building’s interior or exterior:
- Exterior window graphics: These window graphics are also known as first surface window graphics because they attach to the exterior of the glass surface. The images on the graphics are on the outside of the vinyl.
- Interior window graphics: Interior or second surface window graphics are applied to the inside of the window and face outward, with the glass acting as a barrier between the decal or film and the outside environment. The images on these window graphics are on the back of the material.
Some of the most popular types of window graphics include:
- Frosted window graphics that create the look of frosted glass.
- Black matte window graphics that enhance graphic elements.
- Perforated vinyl window graphics that allow complete visibility out of the building but not in.
Applications for Window Graphics
Window graphics are effective at reaching the people passing by your business. Windows are excellent places for business signs in areas with heavy foot or drive-by traffic where people pass close to the building. This type of signage also creates a sleek and modern design that can enhance your business’ aesthetic while communicating advertising messages.
Consider some of the applications for window graphics to decide whether they could benefit your business:
Window Graphic Clings
Window graphic clings are logos, graphics and other advertising signage that businesses typically place on store windows. These graphics have a 3D feel that can draw the eyes of passersby to the store. Window graphic signage can include front door signage and storefront window clings.
Different materials are suited for unique applications. For example, frosted vinyl window graphics create an upscale etched or frosted door glass look. Restaurants, banks and professional offices might prefer perforated window graphics that provide privacy and reduce the direct sunlight coming into the windows.
You can also use window graphic clings to:
- Exhibit a business’ logo, social media accounts and other branding elements.
- Announce promotions and sales.
- Advertise a business’s unique selling points like 24/7 service or low prices.
Businesses use vinyl window lettering on doors and windows to display important information. Vinyl lettering is precision-cut to the business’ specifications and can enhance the overall appeal of the building. Companies can install these graphics on a building’s interior or exterior windows depending on the intended purpose.
- Direct customers to the business’s front door and emergency and accessibility entrances.
- Display contact information like their phone number and address.
- Exhibit their mission statement.
- Label rooms and departments inside the store.
Wall murals are a creative application for window graphics on large glass walls in lobbies, hallways, conference rooms and other ideal locations for indoor signs. A mural can use branded colors and images to tell a business’s story or utilize frosted interior graphics to enhance a wall’s appearance while providing privacy on the other side.
Businesses can use wall graphics in San Diego to:
- Create a photo mural.
- Enhance appearance with graphic elements.
- Communicate a brand’s values.
7 Benefits of Using Window Graphics
Window graphics can be an ideal signage choice for assorted business goals, from advertising to branding to wayfinding. Using window graphics for your business provides several advantages:
1. Increased Brand Awareness
2. Enhanced Appearance
Window graphics help create an appealing storefront while drawing attention to your business. This type of signage is more than just an advertising tool — it can also be a creative expression of your business’s brand. Three-dimensional and frosted window graphics create unique designs that can communicate your brand’s sense of whimsy, professionalism, luxury and more.
3. On-Site Advertising
Window graphics allow companies to use on-site advertising to help announce promotions, annual sales or new products. Windows are ideal locations for advertising — businesses don’t need to pay for the advertising space since they own the building. Because most window graphics are removable, stores can also change them for the next sale.
While businesses often use several types of signage at their locations, window graphics are one of the most cost-effective signage options. The vinyl and other film material that window graphics use costs less to fabricate than materials like stainless steel, acrylic, aluminum and neon. Window graphics are also relatively simple to produce, yet they make a significant impact. This type of signage is ideal for businesses looking to attract customers to their building with a cost-effective investment.
6. Improved Communication
Signs enhance a business’s communication with customers and potential customers. People walking past or through your building can often benefit from extra information about your business. Using window graphics on your storefront helps you convey your message in an attention-getting and professional way.
Window graphics can function as directional signage or simply grab a passerby’s attention with intriguing graphic elements. Whether a business wants to share new operating hours or direct customers to the front door, window graphics can help them communicate effectively.
Why Integrated Signs Is the Right Choice for Your Window Graphic Needs
Window graphics are excellent solutions for enhancing a business’ appeal and advertising to customers.
When your business needs window graphics in San Diego, El Cajon and beyond, partner with Integrated Signs. We have been creating custom window graphics in San Diego since our inception on 20 August 1982. We are a full-service sign company with the cutting-edge software, creativity and customer service to turn your dream into a reality. Our fabrication facility uses the highest quality materials and a one-at-a-time approach to ensure each sign meets customer expectations.