Retailers require two things from their signage. They want to draw people into their store, and they want to direct customers to the items they want to buy. Clear, bold signs deliver the messaging your retail establishment needs, with static and digital signage offering your customers extra assistance.
The Benefits of Retail Signage
The most significant advantages of retail signs are showing people your store’s location and drawing them inside. You can use straightforward signage or more creative designs to draw people’s eyes. Signs can also convince someone to make a purchase, pointing out items they might have otherwise overlooked or highlighting an item’s sale price.
Signs are convenient tools that communicate with customers. You can use them to convince a customer to buy something and point them toward the right aisle. Signs also save your staff time by answering customers’ questions before they ask.
Types of Retail Signage
You can rely on a range of signage for your retail business, such as:
- Blade signs: Attract attention with blade signs that stick out from the side of a building with illumination.
- Exterior face-lit signs: Put your business’s name in lights above your doors with exterior face-lit signs.
- Message centers: You can convey information to shoppers or update them on sales with electronic message centers.
- Digital printing: Print a full-wall sign for your store with digital printing to highlight unique offerings or tell your business’s story.
Examples of Retail Signs
Using signs in your retail space can give your customers the best experience and help them navigate your store. A few examples of effective retail signage include:
- Lobby signs to direct people to the right part of the store.
- Hanging signs to show customers the location of your wares.
- Signs at the point of purchase advertising new products.
- Electronic retail signs with updated information about store hours or specials.
- Americans with Disabilities Act (ADA) accessible signs to remain in compliance and send customers to the right exit or restroom.
Tips for Engaging Retail Signs
Having the right signs will improve your customers’ shopping experiences and encourage them to return. Your signs should have large lettering in an easy-to-read font. Remember that different options have various functions, such as promotional vs. exterior signage, so consider what each sign will do when discussing their designs.
Put signage in the right places for the best results. Customers expect to see directional signs hanging overhead, for instance. Get signs that match your branding and use consistent colors across your marketing materials.
The information you display on the signs should be concise. Too many words on a single sign can distract shoppers from the most important details you want to communicate. Plus, overloading information often means making the text smaller, which will discourage customers from reading your signs.
Contact Us for Interior and Exterior Retail Signage
Integrated Sign Associates offers a selection of customizable signage, including electronic and LED retail signs. We have the latest tools and technology to help you create the indoor and outdoor signs you need to set your store apart. Contact us today to discuss your options.